A Darker Shade of SEO: The Blackhat Approach

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Search engine optimization professionals have probably heard of the expression known as dubious SEO strategies. Blackhat SEO entails a collection of strategies deployed to improve a website's or page's ranking in search engine results, but by means that violate the search engines' terms of service.

Essentially, blackhat SEO is a quickfire approach that can get your site to the forefront of search results quickly. However, these strategies are typically seen as dishonorable, and search engines like Google can heavily penalize sites caught using them.

An infamous blackhat technique is overusing keywords. This means packing a webpage with key terms or numbers to manipulate a site's ranking in Google search rankings. They might be in a list, group, out of context or in a hidden div.

Establishing link farms is another common method. Here, sites are linked together in a circular network to boost the rank of all the pages in the circle. However, if a website is linked to from many irrelevant sites, it can also be penalized.

Cloaking is an even riskier blackhat method. It refers to different content is presented to search engines than to users, effectively read more redirecting users to different pages apart from their permission.

Despite the risks, why do people use blackhat SEO? The simple answer is: to achieve quick results. These techniques give websites the pretense of relevance, boosting them up the search results quickly.

However, the advantage is short-lived. Search engines now incorporate complex algorithms that identify these fraudulent techniques. Once they're identified, penalties could include reduced rankings or even being erased entirely from the search index.

As a result, many websites are moving towards white hat SEO strategies. These are approaches that aim to build a website's prominence in legitimate ways. Some examples are creating quality content that provides valuable information to the reader, optimizing website tags, or creating a positive user interface.

In conclusion, while blackhat SEO may seem a fast way to boost your site's visibility, it's a risky game to play. It's wiser to concentrate whitehat SEO strategies, that improve your website through appropriate means, thereby providing long-term success.

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